Art Promotion Office
The Art Promotion Office (APO), under the Leisure and Cultural Services Department, is dedicated to promoting art creation and fostering artistic experiences in Hong Kong. By managing facilities and organizing various art projects, APO provides a platform to curate and showcase local art, celebrating its diverse forms and expressions.
Selected Screen
Selected Screen
The Art Promotion Office aims to raise the public's interest in art creation and appreciation, and let everyone experience the fun of art.
Challenge & Solution
The Challenge
Recognizing the burgeoning public interest in art development, we have designed APO’s website to captivate and engage visitors.
Solutions
We collaborate with APO and created this website to attract and engage visitors. The landing page is presented in a postcard format, acts as an artistic invitation, encouraging visitors to participate in the promoted events. In order to develop a comprehensive website that exhibits Hong Kong's art scene, we designed an interactive map. This allows people to identify and discover street art gems hidden across the community.
Timeline
Our UI/UX agency focuses on understanding client goals and user needs through research, creating wireframes and prototypes, and conducting usability testing. We ensure seamless implementation with developers and monitor user interactions post-launch, continuously improving designs to deliver exceptional user experiences and meet business objectives effectively.
UX Research
Project Management
Client Success
Client success after working with APO includes increased community participation, website traffic, and user experience. The web design improves brand recognition and receives positive feedback from consumers, showing interest for artistic curation. These outcomes contribute to the expansion of both APO and Hong Kong's art scene.