Impact of Changing Web Hosting on SEO

Gary Illyes from Google recently addressed concerns regarding the potential negative impact of switching web hosting platforms on rankings and SEO. This article explores Illyes’ insights and provides guidance on mitigating risks during website migration.

 

Understanding the Process of Changing Web Hosting

 

While migrating a regular WordPress site to a new host can be relatively easy, there are technical considerations involved. Plugins or manual migration using tools like phpMyAdmin and SFTP software are common methods for transferring websites.

 

Factors to Consider for SEO

 

Illyes’ response assumes that the new web host is of comparable quality to the previous one. Downgrading hosting services may lead to negative outcomes. Two key factors to consider are:

 

Website Domain Resolution:

Ensuring proper domain name translation to the IP address of the new hosting platform is crucial. This involves updating the Name Servers (NS) information at the domain registrar and ensuring the A Record reflects the correct IP address.

 

Minimal Downtime:
While downtime can occur during migration, it typically doesn’t permanently affect rankings if the website returns to its previous state. Personal experience shows that even extended downtime can be recovered, with Google recrawling and re-indexing webpages within a couple of weeks.

 

Minimal Downtime

 

While downtime can occur during migration, it typically doesn’t permanently affect rankings if the website returns to its previous state. Personal experience shows that even extended downtime can be recovered, with Google recrawling and re-indexing webpages within a couple of weeks.

 

Changing web hosting platforms can have implications for SEO, but following best practices and maintaining website consistency can minimize negative effects. Prioritize selecting a reliable hosting provider and ensure a smooth domain transition. With proper planning and execution, website migration can be carried out without significant disruptions to search rankings.

 

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