10 Best Free SEO Tools for Optimizing Your Website in 2024

In the world of search engine optimization (SEO), having the right tools is essential for achieving success. Despite the availability of paid options, there are excellent free SEO tools that can help you optimize your website, improve your content, and outperform your competitors. In this article, we present the 10 best free SEO tools for 2024. These tools will provide you with valuable insights and data without requiring a subscription fee.


Google Search Console


As the dominant search engine, Google Search Console is a must-have tool. It offers various features beneficial for SEO-focused website owners. The performance tab, in particular, provides crucial information such as top queries, impressions, click-through rates, and average position, allowing you to track your website’s growth.


Bing Webmaster Tools


Don’t overlook Bing as a search engine. Bing Webmaster Tools offers similar features to Google Search Console, enabling you to gather insights specific to Bing. While the information might overlap, checking Bing’s data is essential for maximizing your website’s visibility.




SEMRush is a premium SEO tool, but it offers free access to some of its best features. While certain limitations apply, the free version allows you to utilize position tracking, the keyword magic tool, and more. It serves as an excellent starting point for beginners in SEO.




Similar to SEMRush, Ahrefs is a renowned SEO tool that also provides free access to many of its functionalities. You can monitor your site’s search rankings, analyze backlinks, and compare your performance against competitors. Although the free version has limitations, it still offers valuable insights.




Moz is another top SEO tool that offers free access to essential features. With Moz’s free tools, you can utilize the Link Explorer for building backlinks and the Keyword Explorer for identifying the best keywords. The SEO Competitive Analysis tool is especially useful for finding keyword gaps and content opportunities.




CanIRank is a fantastic SEO tool that helps you determine if your site can rank for specific keywords. By assessing competition and analyzing your website’s potential, CanIRank enables you to invest in content that has a higher chance of ranking well.


People Also Ask


When targeting highly competitive keywords, finding alternative approaches is crucial. People Also Ask is a valuable tool for discovering related questions that people ask. By creating content around these questions, you can increase your chances of ranking well.




Technical performance plays a significant role in SEO. Lighthouse, available as a Chrome extension or through dev tools, assesses your website’s performance, accessibility, best practices, and SEO. Aim for a score above 90% to ensure your site meets industry standards.




Search engines prioritize different factors than human visitors do. Browseo allows you to view your website as search engines do, helping you identify meta information, structure, external links, and other elements that impact search engine visibility. It’s a simple yet effective tool for optimizing your site.




Siteliner is a useful SEO audit tool that scans your website for issues like broken links, redirects, and duplicate content. It provides an average score, allowing you to compare your site’s performance against competitors. This tool helps you quickly identify and resolve problems.


Optimizing your website for search engines is a blend of art and science. With the 10 best free SEO tools listed above, you have access to the tools necessary to improve your website’s visibility and rankings. Whether it’s analyzing performance, researching keywords, or fixing technical issues, these tools offer valuable insights without the need for a paid subscription. Take advantage of these free resources to enhance your SEO efforts and achieve online success.